Dating App Case Studies

Experiment write-ups from inside the US dating industry — Match Group, Bumble, Hinge, Grindr, and indie brands. Onboarding, paywall, retention, and activation work, with the test design and the result.

Dating App Onboarding Conversion

+34% activation

How we lifted signup-to-first-swipe by 34% on a top-10 dating app by cutting 4 onboarding steps.

Mainstream dating

Dating App Paywall Optimization

+21% sub conversion

A 9-month paywall test program: pricing tiers, trial mechanics, and the variant that moved subscription conversion 21%.

Premium / serious intent

Dating App Retention Mechanics

+18% D30 retention

What 14 retention tests across two dating products taught us about D7, D30, and the 'one good match' threshold.

Niche dating

Dating App Activation Rate

+27% activation

The activation metric most dating apps measure wrong — and the test that exposed a hidden 40% drop-off.

Video-first dating

Running similar tests in your dating app?

These are the kinds of teardowns we ship to CEOs and growth leads at ParshipMeet, Match Group, and indie dating brands. Tell us what you're testing.

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