CRO & UX for the dating industry
Cohort Variant is a specialist UX/UI and conversion team for dating, matchmaking, and social discovery platforms. We redesign the flows that decide whether a user registers, stays, and pays — then prove the lift with controlled experiments.
Free 30-minute teardown of your sign-up or paywall flow. No pitch deck.
What we do
Every engagement starts with the funnel step costing you the most money, not with a redesign for its own sake.
Mobile-first redesigns of discovery, profile, chat, and match surfaces — built around how real daters actually swipe, message, and churn.
A structured experimentation program: hypothesis backlog, power calculations, clean instrumentation, and calls made at 95%+ confidence.
The highest-leverage screen set in any dating product. We cut drop-off between install and first match without gutting profile quality.
Design-to-code pipelines that turn a validated variant into production-ready components — so winning tests ship in days, not quarters.
Results
A named client engagement. Detailed metrics are shared under NDA after a brief qualification call.
Client case study
We partnered with BelovedAgain to overhaul the paywall, onboarding, and retention strategy of a community with unusually high emotional stakes and unusually low tolerance for aggressive upsells. The result was materially improved monetization alongside stronger ongoing engagement.
How it works
Two weeks. We instrument the funnel, watch session replays, and rank every leak by revenue at stake.
We design the variants, define the success metric up front, and run the experiment until it is statistically callable.
Winners go to production through a design-to-code pipeline, and the backlog reloads from what we learned.
Who you work with
You get the people who ran the programs, embedded with your team for the length of the engagement.
Director of Design & Optimisation
Hungary / USA
14+ years architecting design and CRO programs across 19 dating domains, validated at near-100% statistical confidence. Led product design including a 10-step paywall-optimized onboarding flow for a production dating product. Specializes in design systems, multivariate testing, and AI-integrated design workflows.
Director of Operations & Growth
Hungary / USA
13+ years scaling a portfolio of 120+ dating web properties and 5 mobile apps as Director at a major dating-vertical company. Led 40+ person cross-functional teams across engineering, design, performance marketing, and monetization. Managed $300k+ monthly operational budgets across concurrent product initiatives.
FAQ
Dating, matchmaking, and social discovery products are all we do. That focus is the reason we can skip three months of learning your funnel, your seasonality, and your gender-balance economics.
Most start with a two-week CRO audit, then move into a three to six month embedded engagement covering design, experimentation, and implementation support.
Success metrics and sample sizes are agreed before a test launches. We call results at 95%+ confidence and report losers and flat tests as plainly as winners.
Yes. We often act as the experimentation function next to an existing product design team, handing over the design system and the test backlog at the end.
Book an audit
Send us your platform and the metric you care about. You get a written teardown of one funnel step within 48 hours — before any commercial conversation.
